We are a proud member of
the Better Cotton Initiative

Being a member of BCI is a result of our ongoing work towards taking
greater responsibility for our impact on people and the environment.


We have a goal ➝

We are commited to sourcing 25% of our cotton as 'more sustainable cotton' by 2022.

'More sustainable cotton' is defined as cotton sourced as Better Cotton and Organic Cotton.

What is Better Cotton Initiative?

check BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.

check BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. 


Better Cotton isn't physically traceable to end products

You think: But what is the purpose then?  Us: Let's tell you. 

Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. By using a system of Mass Balance, BCI is able to reach more farmers, meaning more sustainable practices are being implemented around the world.

See the video and learn more about the Mass Balance system ➝  

Better Cotton is better for:

The people
BCI farmers receive education and training on agricultural best practice, addressing social, environmental and economic factors.

The environment
Better Cotton is grown with focus at environmental principles, which protects our planet and the people who farm and work with the cotton. 

The economy
The Better Cotton Initiative is working towards to improve livelihoods and economic development in cotton producing areas.